Investment Philosophy

First Fiduciary stresses the preservation of capital in real terms. We focus on participating in rising markets while reducing volatility in our clients’ portfolios. Our goal is to provide a 3 1/2 to 5% annual rate of return above inflation while minimizing risk and volatility.

We believe that the best opportunities to achieve real growth over the long run come from participating in the equity market. First Fiduciary has historically been able to provide real growth, while at the same time minimizing the additional risk of owning equities.

We do this by investing long-term, over a complete market cycle (generally 3-5 years) in large, well established companies selling at a significant discount relative to their intrinsic value. This allows us to look beyond short-term market swings associated with high investor anxiety and enables us to minimize our downside risk thus reducing the volatility of our portfolios.

We create well diversified portfolios of individual stocks or bonds. We invest in asset rich, dividend paying, large capitalization companies. Our equity philosophy is value oriented with an emphasis on capital preservation. In addition, our fixed income philosophy is intended to decrease the volatility of the overall portfolio. Strict adherence to our philosophy historically has allowed us to participate in rising markets while more importantly avoiding the loss of principal in declining markets.